What is Link Baiting? Advantage and method of link Baiting.

Linkbait is essentially a piece of content placed on a web page - whether it's an article, blog post, picture, or any other section of cyberspace - that is designed for the specific intention of gathering links from as many different sources as possible.

Link bait is now considered to be an important part of SEO. It is all about writing content in a website, which arouses the interest and curiosity of others. It is such a content which other sites love to link because they feel that it should be linked and not because you are asking them to link it.

Companies are slowly starting to introduce link bait in their articles and website which helps in their link building process. We know that links are favorite of search engines. When search engines find several links in their site, they believe that your website is reliable and can be trusted upon. Thus, it increases the chances of getting indexed. Link bait helps SEO in many ways – mainly by link building.

Link bait helps to get more links to your website. This means it increases the chance of your website, getting indexed by search engines. Webmasters love link bait, because they believe that you do not have to get down to your knees to get links. Link bait articles help to get links which means more customers are directed to your website. The whole purpose of SEO is to bring people to your website or increase the visibility of your website. They want the sites to come up higher in search engine rankings. Thus, this is achieved with link bait.

Link bait is achieved mainly with the help of content. Link bait articles are developed and posted in the website which needs to be promoted. This can be mentioned as specially developed content done in a way to arouse curiosity in the mind of the readers. It might be in the form of breaking new, scandalous news or a controversy which everyone is following. When any such news is posted in a website, it arouses special interest in the minds of the users and everyone starts talking about it. People love to become the source of news and in this effort they start sharing the news with others, thereby increasing the popularity of the websites. Thus, in an indirect way, these articles help in the promotion of websites

Link baiting method is doable in 3 simple steps:

* Do a thorough research of your chosen topic and search for other sites which you think will be interested to share your content.

* Write or create the content. The key to a successful link bait is the intent to educate. It doesn’t necessarily need to be too controversial; you’ll just have to make it relevant and to focus with your goal – to exceed your readers’ expectations.

* Once the content is live, start reaching out to your prospects (through email or social media sites preferably) to request if they’ll be interested to share your content, knowing that it might be enjoyed by their readers/followers as well. It is also important that you promote your content wherever and whenever it’s possible, may it be through relevant topics you find on forums, Q&A sites and sharing it with your own social media or bookmarking network.

Advantage: It generates more natural links and can dramatically increase your site’s traffic and visibility. Link bait materials also get good keyword rankings on SERPs more often than not, seeing as real people and other sites link to it using the post or page’s title as anchor text.